is a global media planning and buying agency that is part of IPG Media brands, the media buying arm of multinational holding company Interpublic Group of Companies.

The company headquarters are based in New York and London with additional offices worldwide.

Initiative Global we are 10 000 marketing communication, media and technology specialists in over 130 countries.

We are a diverse group of innovators, technologists, designers, buyers, thinkers, planners and mathematicians that are committed to building new solutions for the world’s top brands.